Pärlement Event

Logo and Flyer Design

Misco Pisco, an up-and-coming electronic music producer and DJ approached me with a desire to name and brand a music festival and event he was begin. The task was to create a logo that would represent their love for owls and their focus on progressive electronic music.

Once we landed on the name “Pärlement” (named after a group of owls) the effort moved to developing a graphic and icon that could represent the event and stretch across a variety of single event looks and promotional materials. The minimal and fractal owl head and wings provided the modern aesthetic the festival wanted with enough flexibility to play with any event design elements and assets.