Franklin Fuertes

Logo and Packaging Design

Brand exploration for FF, barber and hair products. This was concept work to help the client see the potential behind his brand to reach further than it had in the past.

Although it was a more of a proof of concept, the simple font application put in context of his products with a custom and clean monogram gave them the encouragement and capacity to build a business plan and expand his brand. Im still very proud of the identity and, even though some times some projects don’t see the light of day, we can learn a lot from them.

(posted with permission from the client)